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Collection: One Trick Pony

One Trick Pony Nuts

  • Made from Córdoba peanuts, indigenous to Cordoba, Argentina.

  • Cordoba peanuts are naturally sweeter making One Trick Pony's Peanut Butter sweet and delicious.

  • Sweet, without nasty additives like sugar and palm oil.

  • Founders moved to US in 2005, and have started 2 restaurants prior.

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In a Sentence

One Trick Pony is a first of its kind Peanut Butter brand that leverages natural ingredients to produce sweet American-style PB

  • Argentinian Native: One Trick Pony monetizes through an asset inexpensive model where they can scale globally without investing in American farms or labor, serving customers solely in the United States.

  • Pop-culture: POne Trick Pony partners design with iconic Gen Z minimalist design to build its customer base.

  • Restaurants: One Trick Pony adds their culinary background to design chef-forward recipes, a scalable supply chain, and adding expertise to the prep and engineering process.

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  • One Trick Pony is building the world’s next big healthy Peanut Butter brand with peanut sugars and oils. 👾
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The Basics:

Due Diligence

WHAT WE LIKE
  • 🛒 Market and consumer sentiment: Popchew is positioned to capitalize on the rapidly growing $26.1B US food delivery market expected to double in the next 5 years.

    • Additionally, behavior among Gen-Z and millennials is shifting towards convenience and ordering in.

  • 👩‍💻 Adding revenue to restaurants: Popchew's business model significantly benefits partner kitchens, offering the average restaurant an extra $92k a year.

  • ⭐️ Playing into pop-culture: Popchew has incorporated drops, mini-games, content, prizes, collectibles, competition, and more to build trust, brand affinity, and create an emotional connection with customers. 

    • Popchew also collaborates with renowned brands and celebrities to enhance brand appeal, setting it apart in the competitive food delivery market.

POTENTIAL RISKS
  • 🙄 Failure of past models: Notably, Virtual Dining Concept’s Mr Beast Burgers, exploded to $100M in revenue and then shut down due to quality control issues and lawsuits.

    • Despite Popchew's emphasis on quality control software and its consumer facing brand, continuous monitoring is essential to avoid similar pitfalls.

  • 😳 The health-conscious consumer: Popchew’s fast-food-centric menu might clash with the health-conscious tendencies of its Gen Z target audience.

  • 📈 Buying into the brand: Popchew faces the challenge of swaying users to buy into its brand and initiatives over other established and well recognized brands.

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Founder Profile

Why Popchew

Popchew is poised to redefine the fast-food landscape with its innovative, asset-light model and customer-obsessed approach, perfectly positioned to take a bite out of legacy restaurant franchises. 😋 


COMPANY:One Trick Pony
YEAR FOUNDED:2022
INDUSTRY: Food and Beverage, Pantry
HQ:SF Bay Area 🍎
FOUNDER:Lucy Dana
FEATURE
14 Nov 2023

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