Rooted Fare‘s first product is the Black Sesame Crunchy Butter. It’s inspired by one of Rooted Fare’s favorite desserts growing up: sweet tang yuan, a glutinous rice ball that’s typically filled with freshly ground black sesame seeds, lard, and brown sugar.

Ashley grew up watching her mom and aunts make tang yuan at the restaurant based on their own mother's recipe -- they told her stories about how her grandma used to win tang yuan competitions in China while sneaking her a spoonful of the luscious filling (her favorite part)!

Two years ago, Ashley and her aunt were making the dessert for Chinese New Year and she wondered how it’d taste as a spread. She took some of the filling and just happened to see breadcrumbs in the corner of her eye that she’d used to make pasta the same week. She added them to see if it’d add an interesting texture, tasted it, and loved how the crunchiness balanced the rich, creamy butter.

Thus, through Ashley’s innovation, Rooted Fare’s Black Sesame Crunchy Butter was born!

The Meaning of "Rooted Fare"

"Rooted" speaks to our roots of heritage and to one another, while "fare" means "food" that sustains.

Rooted Fare is humbled and excited to build a food brand and community that's rooted in heritage, togetherness and also play and creativity!

Made in Los Angeles, CA

Founded by Ashley Xie and Hedy Yu in 2021

Buy Here.

Nut Butter