Fall in love with farm2me 🐣 FREE SHIPPING & RETURNS ON U.S. ORDERS $35+. 🐣 FREE 2-Day Delivery 🐣 LOCALLY-SOURCED SEASONAL for Mission-Driven Friends. 🐣 JOIN FARM2ME -- a group of Sustainable-focused thinkers 🐣 50% OFF Wholesale Marketplace Pricing 🐣 We Never Raise Prices for Inflation 🐣 FREE SHIPPING & RETURNS ON U.S. ORDERS $35+. 🐣 Fall in love with farm2me 🐣 FREE SHIPPING & RETURNS ON U.S. ORDERS $35+. 🐣 FREE 2-Day Delivery 🐣 LOCALLY-SOURCED SEASONAL for Mission-Driven Friends. 🐣 JOIN FARM2ME -- a group of Sustainable-focused thinkers 🐣 50% OFF Wholesale Marketplace Pricing 🐣 We Never Raise Prices for Inflation 🐣 FREE SHIPPING & RETURNS ON U.S. ORDERS $35+. 🐣 Fall in love with farm2me 🐣 FREE SHIPPING & RETURNS ON U.S. ORDERS $35+. 🐣 FREE 2-Day Delivery 🐣 LOCALLY-SOURCED SEASONAL for Mission-Driven Friends. 🐣 JOIN FARM2ME -- a group of Sustainable-focused thinkers 🐣 50% OFF Wholesale Pricing 🐣 We Never Raise Prices for Inflation 🐣 FREE SHIPPING & RETURNS ON U.S. ORDERS $35+. 🐣 Fall in love with farm2me 🐣 FREE SHIPPING & RETURNS ON U.S. ORDERS $35+. 🐣 FREE 2-Day Delivery 🐣 LOCALLY-SOURCED SEASONAL for Mission-Driven Friends. 🐣 JOIN FARM2ME -- a group of Sustainable-focused thinkers 🐣 50% OFF Wholesale Pricing 🐣 We Never Raise Prices for Inflation 🐣 FREE SHIPPING & RETURNS ON U.S. ORDERS $35+. 🐣 Fall in love with farm2me 🐣 FREE SHIPPING & RETURNS ON U.S. ORDERS $35+. 🐣 FREE 2-Day Delivery 🐣 LOCALLY-SOURCED SEASONAL for Mission-Driven Friends. 🐣 JOIN FARM2ME -- a group of Sustainable-focused thinkers 🐣 50% OFF Wholesale Pricing 🐣 We Never Raise Prices for Inflation 🐣 FREE SHIPPING & RETURNS ON U.S. ORDERS $35+. 🐣 Fall in love with farm2me 🐣 FREE SHIPPING & RETURNS ON U.S. ORDERS $35+. 🐣 FREE 2-Day Delivery 🐣 LOCALLY-SOURCED SEASONAL for Mission-Driven Friends. 🐣 JOIN FARM2ME -- a group of Sustainable-focused thinkers 🐣 50% OFF Wholesale Pricing 🐣 We Never Raise Prices for Inflation 🐣 FREE SHIPPING & RETURNS ON U.S. ORDERS $35+. 🐣 Fall in love with farm2me 🐣 FREE SHIPPING & RETURNS ON U.S. ORDERS $35+. 🐣 FREE 2-Day Delivery 🐣 LOCALLY-SOURCED SEASONAL for Mission-Driven Friends. 🐣 JOIN FARM2ME -- a group of Sustainable-focused thinkers 🐣 50% OFF Wholesale Marketplace Pricing 🐣 We Never Raise Prices for Inflation 🐣 FREE SHIPPING & RETURNS ON U.S. ORDERS $35+. 🐣 Fall in love with farm2me 🐣 FREE SHIPPING & RETURNS ON U.S. ORDERS $35+. 🐣 FREE 2-Day Delivery 🐣 LOCALLY-SOURCED SEASONAL for Mission-Driven Friends. 🐣 JOIN FARM2ME -- a group of Sustainable-focused thinkers 🐣 50% OFF Wholesale Pricing 🐣 We Never Raise Prices for Inflation 🐣 FREE SHIPPING & RETURNS ON U.S. ORDERS $35+. 🐣 Fall in love with farm2me 🐣 FREE SHIPPING & RETURNS ON U.S. ORDERS $35+. 🐣 FREE 2-Day Delivery 🐣 LOCALLY-SOURCED SEASONAL for Mission-Driven Friends. 🐣 JOIN FARM2ME -- a group of Sustainable-focused thinkers 🐣 50% OFF Wholesale Pricing 🐣 We Never Raise Prices for Inflation 🐣 FREE SHIPPING & RETURNS ON U.S. ORDERS $35+. 🐣 Fall in love with farm2me 🐣 FREE SHIPPING & RETURNS ON U.S. ORDERS $35+. 🐣 FREE 2-Day Delivery 🐣 LOCALLY-SOURCED SEASONAL for Mission-Driven Friends. 🐣 JOIN FARM2ME -- a group of Sustainable-focused thinkers 🐣 50% OFF Wholesale Pricing 🐣 We Never Raise Prices for Inflation 🐣 FREE SHIPPING & RETURNS ON U.S. ORDERS $35+. 🐣 Fall in love with farm2me 🐣 FREE SHIPPING & RETURNS ON U.S. ORDERS $35+. 🐣 FREE 2-Day Delivery 🐣 LOCALLY-SOURCED SEASONAL for Mission-Driven Friends. 🐣 JOIN FARM2ME -- a group of Sustainable-focused thinkers 🐣 50% OFF Wholesale Pricing 🐣 We Never Raise Prices for Inflation 🐣 FREE SHIPPING & RETURNS ON U.S. ORDERS $35+. 🐣 Fall in love with farm2me 🐣 FREE SHIPPING & RETURNS ON U.S. ORDERS $35+. 🐣 FREE 2-Day Delivery 🐣 LOCALLY-SOURCED SEASONAL for Mission-Driven Friends. 🐣 JOIN FARM2ME -- a group of Sustainable-focused thinkers 🐣 50% OFF Wholesale Pricing 🐣 We Never Raise Prices for Inflation 🐣 FREE SHIPPING & RETURNS ON U.S. ORDERS $35+. 🐣 Fall in love with farm2me 🐣 FREE SHIPPING & RETURNS ON U.S. ORDERS $35+. 🐣 FREE 2-Day Delivery 🐣 LOCALLY-SOURCED SEASONAL for Mission-Driven Friends. 🐣 JOIN FARM2ME -- a group of Sustainable-focused thinkers 🐣 50% OFF Wholesale Pricing 🐣 We Never Raise Prices for Inflation 🐣 FREE SHIPPING & RETURNS ON U.S. ORDERS $35+. 🐣

Transparent Trade Wholesale

Transparent Trade Wholesale

The direct trade movement places a heavy emphasis on origin — from a marketing perspective, a coffee quality perspective and an economic justice perspective. As such, a growing number of specialty coffee roasters are spending time at origin, working with farmers to ensure they receive the desired quality outcomes while generating the desired community impacts. This ranges from the larger direct trade pioneers like Intelligentsia, Counter Culture and Stumptown, to growing players like PT’s and Bird Rock, to scores of smaller roasters scattered throughout the globe.

A typical articulation of the benefits of these direct trade efforts boils down to a variant of, “intermediaries are bad, and because direct trade eliminates them, it must be good.” This belief is cultivated among specialty coffee drinkers, who are allowed to envision their roasters working around an obsolete system of intermediaries to offer both farmers and customers a better deal.

When speaking more carefully, or when articulated by movement pioneers, the potential of direct trade does not come from simply removing middlemen. Rather, directness provides a means to work collaboratively to improve the supply of high-quality coffee, which provides better prices and incomes for farmers. This dual emphasis on spending time at origin to (1) improve the supply of high-quality coffee so that (2) coffee farmers can earn better incomes provides a simple framework for discussing what happens when specialty coffee supply chains are made shorter.

The work is an outgrowth of Transparent Trade Coffee which launched in 2015 to provide a forum where consumers, curious about their coffee choices, can review pricing details from direct trade roasters at the time of sale.

That process should value the community of growers, producers, and makers whose livelihoods depend on imports like coffee, cacao and chocolate. They print a transparency report inside every product. Learn more about Transparent Trade progressive sourcing transparency.



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