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✓ First to market brands who are outperforming velocity expectations
✓ Innovative products concepts with a higher likelihood to be distributed and consumed across broad user groups and channels of distribution
✓ Specifically, we value products that are "passion-fueled" and have a higher propensity to be consumed, replenished and talked about more frequently (such as seaweed and emerging ingredients like cactus)
✓ Realistic path to $40M+ in annual revenue with limited SKU and product line proliferation.
✓ Strong unit economics (currently at or above 40% gross margin) and accelerated path to profitability
✓ "Ace card" advantages to seize market opportunity.
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