Collection: Faire Wholesale

 Faire Wholesale Marketplace Platform is a platform that claims they support small batch and mission driven brands, but we're unhappy with our review of Faire Wholesale. It launched onboarding a lot of Farm2Me brands - Sfoglini, and others, under the app name (Indigo Fair) to help small batch brands gain wholesale accounts. But as we dug deeper into Indigo Fair/ Faire Wholesale and analyzed the pros and cons of this emerging faire wholesale marketplace we realized their business model is to get small batch brands to use the brands for their SEO and charge them larger and larger monthly fees to use their platform.

"The majority of artisans that I spoke with had some reservations about Faire. Chief among those concerns is a mistrust of the constant tweaks and evolutions, a distaste for the expensive fee structure, and an uneasiness about how Faire handles returns. Several makers recalled how Faire Wholesale initially sold their products without notifying them or requesting permission, and there was plenty of moaning about a lack of transparency or a dearth of information about how Faire works." - Lucky Break Consulting wrote in 2022,

Support small batch makers, but don't take advantage of small batch makers who are the back bone of this movement!